Open in app
Sign inGet started
Join our twice monthly newsletter today—
Unconforming observes the world’s systems and services through a women-centric lens — identifying the ways in which we fail to serve women today, and how we might begin to meet their needs.
Get our next issue →
Here's our latest —
Manmade: Can Women ‘Trust’ Science?

Manmade: Can Women ‘Trust’ Science?

How science and sexism come together to place enormous pressure on women
Go to the profile of Mansi Gupta
Mansi Gupta
Getting Started With Women-Centric Design—
Where’s my breast pocket? It’s not about the pocket

Where’s my breast pocket? It’s not about the pocket

Once upon a time, a man focused on a women’s focused project forgot about women
Go to the profile of Mansi Gupta
Mansi Gupta
Why we fail to design for women—the dangers of debiasing

Why we fail to design for women—the dangers of debiasing

Why do we fail to design for women? The dangers of de-biasing, and missed opportunities to close the gender data gap
Go to the profile of Mansi Gupta
Mansi Gupta
Designing Beyond the 0.2% International Women’s Day Moment

Designing Beyond the 0.2% International Women’s Day Moment

Often, we design to meet a moment, but this hurts women, and frankly everyone else
Go to the profile of Mansi Gupta
Mansi Gupta
The Organisational Gender Footprint

The Organisational Gender Footprint

Your organisational gender footprint goes way beyond DEI.
Go to the profile of Mansi Gupta
Mansi Gupta
The Archive—
Leading with Curiosity to get Women-Centric

Leading with Curiosity to get Women-Centric

Staying curious and allowing space to be proven wrong is key to understanding women’s needs
Go to the profile of Mansi Gupta
Mansi Gupta
Root Barriers Between Money and Women

Root Barriers Between Money and Women

Women’s exclusion experiences might be different depending on their contexts, but it’s possible they are stemming from the same root cause.
Go to the profile of Mansi Gupta
Mansi Gupta
Safety Centred Design

Safety Centred Design

Feeling safe is a fundamental human need, but is often overlooked—often affecting women more
Go to the profile of Mansi Gupta
Mansi Gupta
The Ripple Effect Consequences hidden underneath the “Gender-Neutrality” Guise

The Ripple Effect Consequences hidden underneath the “Gender-Neutrality” Guise

Designing under the guise of “gender-neutrality” while catering to the default male creates unintended consequences for women
Go to the profile of Mansi Gupta
Mansi Gupta
Watering the [gender] plant everyday

Watering the [gender] plant everyday

What if everyone wore women-centric glasses?
Go to the profile of Mansi Gupta
Mansi Gupta
Role of Community Gone Wrong

Role of Community Gone Wrong

Are we doing enough to acknowledge the consequences of our design solutions?
Go to the profile of Mansi Gupta
Mansi Gupta
Business Case for Women: Bla Bla Bla

Business Case for Women: Bla Bla Bla

How the business case for women harms them
Go to the profile of Mansi Gupta
Mansi Gupta
10 Women-Centric Resources

10 Women-Centric Resources

A starter-list of women-centric resources.
Go to the profile of Mansi Gupta
Mansi Gupta
Sexy Unicorns

Sexy Unicorns

How the practicality of women’s invention hurts them.
Go to the profile of Mansi Gupta
Mansi Gupta
What matters to women — 5 learnings

What matters to women — 5 learnings

5 insights compiled from our research, events, and all of you — here’s what makes a difference for women!
Go to the profile of Mansi Gupta
Mansi Gupta
Design for Women → Design for Men

Design for Women → Design for Men

What will it take for men to start Designing for Women?
Go to the profile of Mansi Gupta
Mansi Gupta
The multi-edged sword of social proof among women

The multi-edged sword of social proof among women

For better or for worse, does social proof play a bigger role in women’s lives?
Go to the profile of Mansi Gupta
Mansi Gupta
Designing cross-sex experiences

Designing cross-sex experiences

How women relate to each other and how they relate to men must play a greater role in design
Go to the profile of Mansi Gupta
Mansi Gupta
That navigation loop keeping women “in their place”

That navigation loop keeping women “in their place”

Women, in navigating the world as it is, experience the “i don’t fit” loop that keeps the status quo alive.
Go to the profile of Mansi Gupta
Mansi Gupta
Invisible Barriers

Invisible Barriers

Women face more barriers, and invisible ones at that, than men
Go to the profile of Mansi Gupta
Mansi Gupta
Numbers for Sexist Doubters

Numbers for Sexist Doubters

A list for you, to send to anyone who believes gender inequality is a thing of the past
Go to the profile of Mansi Gupta
Mansi Gupta
Sport excludes women because it is also a reflection of society

Sport excludes women because it is also a reflection of society

How might we design sport to include women?
Go to the profile of Mansi Gupta
Mansi Gupta
Formative Years

Formative Years

If we truly want to design for women, we must get in the game early
Go to the profile of Mansi Gupta
Mansi Gupta
Is GDP sexist? What’s that got to do with gender?

Is GDP sexist? What’s that got to do with gender?

If we truly want to create impact, we must take a gender-lens all the time
Go to the profile of Mansi Gupta
Mansi Gupta
Supporting “Women in X” with”X for Women”

Supporting “Women in X” with”X for Women”

“Women in…” movements have been successful at getting women a seat at the table, but we are still far from achieving gender equality.
Go to the profile of Mansi Gupta
Mansi Gupta
Safe Spaces for Women

Safe Spaces for Women

Safe Spaces are a key design principle to successfully Design for Women. How might we embed safety into any experience women might engage…
Go to the profile of Mansi Gupta
Mansi Gupta
Musings of an Indian granddaughter

Musings of an Indian granddaughter

What can a person — who might be blind to the gaps in gender, caste, race & religion — teach me?
Go to the profile of Mansi Gupta
Mansi Gupta
Maternity leave or maternity work?

Maternity leave or maternity work?

How might we might prevent maternity leave from being perceived as a vacation? How might we better design coming back to work?
Go to the profile of Mansi Gupta
Mansi Gupta
Aversion to the word rape, rather than the act

Aversion to the word rape, rather than the act

Rape or force? Or coercion? Or a joke? What the use of the word tells us about the way we view and allow for sexual harassment.
Go to the profile of Mansi Gupta
Mansi Gupta
About Unconforming: Making Design for Women MainstreamLatest StoriesArchiveAbout MediumTermsPrivacy